Innovation for a sustainable future
On World Oceans Day, it’s time to reflect on the journey we have been on over the last few years in order to reduce fourth element’s impact on our Oceans. Mission 2020 began as a project to eliminate single use plastic from our packaging, but it grew to become something all encompassing, something which inspired many of our colleagues and partners in the diving community to make changes also. Covid 19 has recently reminded us just how fragile our existence can be on this planet and just how important it is to restore balance, but it has also made implementing some of our changes harder.
As we have progressed with our own Mission 2020, we have developed as a company and later this summer we will launch another re-innovated line of products as our Hydroskin rashguards go on sale. Made from 85% recycled plastic bottles and 15% elastane, these will be the final step in replacing all our UV protection and rashguards with recycled materials. In the near future our newest multifunctional wetsuit ‘Surface’ will also be launched. Made with a plant-derived alternative to neoprene, we hope this paves the way for future wetsuit developments.
Our packaging project got knocked off track by the global pandemic, and it will be a few more months before all our products are single-use plastic free, but in the meantime we are continuing our commitment to look for and share new alternatives.
Our Mission 2020 goals changed over the years. It wasn’t good enough to make swimwear from recycled ghost gear, it wasn’t good enough to package our swimsuits with single-use plastic and it was not good enough to continue as we were. If we have learned anything over the first five months of this year, it is that business as usual is not possible anymore and that we must continue to look for new and better ways to operate.